Introducing the New Mercedes-Benz GLA
"The launch of the new GLA marks the culmination of a complete renewal of our family of compact cars," says Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. "The high demand for our SUVs shows that we can offer the right model for all of our customers here. Reflecting customer demand, these include two off-road models, the GLB and GLA, which complement each other perfectly: the GLB is the most functional and most spacious representative of our compact class family, while the new GLA is positioned as its sporty brother and as a lifestyle-oriented SUV."
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"The new GLA embodies the perfect synergy between pure beauty and robust off-road elements," according to Gorden Wagener, Chief Design Officer Daimler Group. "With it, we are carrying the dynamic SUV forward into the future of modern luxury."
Thanks to this global sales coverage Mercedes-Benz anticipates that, calculated across its full life cycle, the GLA will become one of the brand's most popular compact class models, only just behind the A-Class. With a Cd figure that starts at 0.28 (0.30 for U.S.), the GLA offers very low wind resistance.
The new GLA combines the best from the two highest-volume segments: the compact cars and the SUVs. The SUVs are a major structural pillar in the Mercedes-Benz product portfolio and now represent the highest- volume segment for Mercedes-Benz. To date, more than six and a half million customers around the world have opted for a Mercedes-Benz SUV.
The GLA is produced in Rastatt (Germany), Hambach (France) and, for the local market, in Beijing (China).
The GLA features powerful overall proportions with short overhangs at the front and rear. The front section flows over the A-pillar into the visually compact greenhouse. Suggested power domes on the hood, along with wheels up to 20 inches in size and mounted flush with the outer edge of the body, reinforce the self-assured appearance.
The clear contours, with reduced lines and accentuated planes, convey serene sportiness and modernity. Typical of the GLA are the powerful shoulders of the bodywork and the coupe-like lines of the side windows. This contoured side profile gives the car its dynamically elegant flair and offers an interesting play of light and shadows.
As in the case of the other Mercedes-Benz SUV models, the radiator grille features distinctive openings along with a single louvre and a central star. In hallmark brand style, the inside of the headlamps is finished to a high level of quality, detail and precision.
The side and rear views are characterized by the muscular shoulders of the vehicle. The doors reach over the sills, improving ease of access, while at the same time keeping the door frames free of dirt and improving impact protection in the event of a side collision. All-round protective cladding adds structure to the overall proportions and emphasizes the vehicle's off-road character, as does the simulated underride guard at the front and rear.
The taillamps are in two parts, with the reflectors positioned separately in the bumper. This makes it possible to open the load compartment wider, making loading easier. It has the added effect of making the rear end appear wider. Further practical details include the integrated roof rails and the chrome-plated load sill protection.
Contemporary and high-quality: the interior
The instrument panel consists of a basic volume, which features optical "cut-outs" in the driver and front passenger area. The cut-out on the driver's side is dominated by the free-standing display unit, which is available in two variants: with two 7-inch displays and in the Widescreen version, with two 10.25-inch displays. On the passenger side, the cut-out area is finished with a trim element.
The round ventilation outlets, five of them in all, feature a high-quality turbine look with meticulously designed air guidance vanes. The door center panel flows seamlessly over into the armrest. The grab and assist handle has a tubular profile and runs horizontally like a railing.
Included as standard is the intuitively operated MBUX infotainment system (Mercedes-Benz User Experience). The powerful computer, brilliant screens and graphics, customizable presentation, full-color head-up display, navigation with augmented reality, learning software, and voice control activated with the prompt "Hey Mercedes" are several key advantages of the system.
For more information on the new Mercedes-Benz GLA, please give us a call at (786) 284-1066.